Learn how to identify quality cold pressed oils that bring purity, taste and authenticity to your cooking. Discover the key signs, sensory cues, and smart tips to ensure you’re choosing oils that truly retain their natural goodness - the Tata Simply Better way.

Ever stood in a grocery aisle staring at rows of “cold pressed” oils and wondered - which one’s actually the real deal? You’re not alone. With so many brands claiming purity and tradition, finding quality cold pressed oils can feel like decoding a mystery.

At Tata Simply Better, we believe great cooking starts with great ingredients. And the right oil - pure, authentic, and naturally extracted - is where the story begins. Here’s your go-to guide on spotting quality cold pressed oils that truly live up to their promise.

What Exactly Are Cold Pressed Oils?

Before we dive into what makes quality cold pressed oils, let’s understand what they actually are. Cold pressing is a traditional extraction method where oil is obtained from seeds or nuts using pressure, not heat.

This process ensures that the oil retains its natural aroma, colour, and nutrients - unlike refined oils that undergo heavy processing. Simply put, quality cold pressed oils are closer to nature, both in flavour and composition.

Signs of Quality Cold Pressed Oils

Spotting quality cold pressed oils is easier than you think - if you know what to look for. Here’s a quick checklist that separates the pure from the pretenders.

1. Check the Colour and Texture

Authentic quality cold pressed oils have a rich, slightly cloudy appearance because they’re unrefined. The colour varies depending on the source:

• Groundnut oil - golden yellow
  

• Coconut oil - clear to pale white
  

• Sesame oil - amber
  

• Sunflower oil - light golden

If the oil looks overly clear or too bright, it may have been refined or filtered excessively.

2. Smell It Before You Buy It (If Possible)

Pure, quality cold pressed oils carry a distinct aroma - nutty, earthy, or mildly sweet depending on the ingredient. If the oil smells neutral, chemical-like, or artificially fragrant, it’s likely been treated.

3. Taste Tells the Truth

A quick taste test says it all. Quality cold pressed oils will have a natural, full-bodied flavour that lingers. They might even taste slightly raw or nutty - that’s a good sign! If it tastes bland, bitter, or greasy, it’s best left on the shelf.

4. Check for Sediment

Don’t be alarmed by a little sediment at the bottom. Quality cold pressed oils often have tiny seed or nut residues - proof of minimal processing. Completely clear oils might indicate filtration that strips away natural goodness.

5. Read the Label Closely

Labels can reveal a lot. Always check for:

• Words like “cold pressed,” “unrefined,” or “single pressed.”
  

• The type of seed or nut used.
  

• Manufacturer details and batch number.
  If you find additives, artificial flavours, or preservatives, it’s not quality cold pressed oil.

How Storage Affects Quality

Even quality cold pressed oils need the right environment to stay fresh. Light, air, and heat can change their composition over time. Here’s how to keep them in top form:

• Store them in dark glass bottles to block sunlight.
  

• Keep in a cool, dry place away from the stove.
  

• Seal tightly after every use to avoid oxidation.

These simple habits ensure your quality cold pressed oils retain their authentic taste and aroma longer.

Cold Pressed Oils You Can Trust

Not all oils are created equal - and certainly not all are extracted with care. Tata Simply Better brings you quality cold pressed oils that preserve the true essence of each ingredient.

Our Range Includes:

• Cold Pressed Groundnut Oil: Adds a nutty depth to traditional Indian recipes.
  

• Cold Pressed Coconut Oil: Perfect for South Indian dishes and everyday cooking.
  

• Cold Pressed Mustard Oil: Ideal for pickles, tadkas, and rich curries.
  

• Cold Pressed Sesame Oil: Enhances aroma and flavour in both savoury and sweet preparations.
  

• Cold Pressed Sunflower & Olive Oils: Great for modern recipes, dressings, and light frying.

Each one is carefully pressed from premium seeds and nuts to maintain purity, aroma, and that signature Simply Better taste.

Why It Matters to Choose Right

The oil you choose doesn’t just affect how your food tastes - it defines how it feels, smells, and even looks. Using quality cold pressed oils means you’re choosing authenticity over shortcuts, tradition over trend.

When you cook with them, you bring out the real character of your ingredients - whether it’s the crispiness of your fritters, the richness of your curries, or the aroma of your tadka.

Simply put, the difference shows in every bite.

Final Thoughts - Choose Simply Better, Every Time

Now that you know how to spot quality cold pressed oils, it’s time to make every meal a little more special. Look for the aroma, texture, and authenticity that define true cold pressing - and bring back the kind of cooking that’s real and rooted.

At Tata Simply Better, we take pride in crafting quality cold pressed oils that let you taste food the way nature intended - pure, flavourful, and full of character. Because when your ingredients are Simply Better, so is your food.

With Tata Simply Better, Tata Consumer Products has entered into a new category, with a range of cold-pressed oils aimed at consumers who want to include cold-pressed oils in their kitchens. Tata Simply Better has come with various cold-pressed oils - Groundnut, Virgin Coconut, Sesame, Extra Virgin Olive, Mustard and Sunflower Oil,  that provide a more nutritious alternative to traditional cooking oils.

These oils are carefully extracted to retain their natural goodness, and they are free from trans fats and cholesterol. By using the finest A1-grade ingredients, Tata Simply Better ensures that its products offer a superior culinary experience while promoting overall well-being.